Marketing Your Practice

"Starting a private practice has numerous challenges, so we were very appreciative to receive help from the Professional Services Program of St. Jude Medical. From the time we opened our practice in September 2004, their staff of dedicated professionals has provided excellent support, feedback, and execution which they continue to provide today. From the design of our logo and marketing materials to the creation of our website, St. Jude Medical has consistently proven to be an indispensable partner in the development of our practice.”  - Steven Barna, MD, Spine & Pain Institute of New England

Steps for Marketing Your Pain Practice

  1. Set your marketing plan - You can create a full strategic marketing plan for your practice’s outreach efforts or a simple timeline of monthly events.
  2. Create a branded practice identity package including logo, letterhead and envelope, business card or appointment card, Rolodex card, brochure and Web site.
  3. Create database of referring physicians (family practice, internal medicine, physicial medicine and rehab, orthopedics, neurosurgery, etc.).
  4. Send out an introductory packet that includes a letter, business card and brochure.
  5. Identify the targeted referring physician groups, beginning with large groups that are close to your office. The number of offices you should target will be based on the volume of new referrals coming into the office. 
  6. Arrange a meeting with pain physician(s), office manager and referral scheduler with the goal of building relationships at all levels of the referring practice.
  7. Send a thank you note assuring the referring physician’s group that you are there to assist them in their patients’ care. Mention the importance of the team approach to best manage the chronic pain patient.
  8. Develop a tracking system that allows you to determine if a referring physician changes his or her referral pattern.
  9. Maintain regular contact with referring offices. Keep in touch with the offices to maintain a high level of customer service. Send patient visit and post-op notes regularly, and occasionally send a thank you note.

Interested in learning how to market your practice or want to know more about practice management tools? Contact us to request a demonstration.