Marketing Your Practice

"Starting a private practice has numerous challenges, so we were very appreciative to receive help from the Professional Services Program of St. Jude Medical. From the time we opened our practice in September 2004, their staff of dedicated professionals has provided excellent support, feedback, and execution which they continue to provide today. From the design of our logo and marketing materials to the creation of our website, St. Jude Medical has consistently proven to be an indispensable partner in the development of our practice.”
—Steven Barna, MD, Spine & Pain Institute of New England

Steps for Marketing Your Pain Practice

  1. Set your marketing plan. You can create a simple timeline of monthly events or full strategic marketing plan for your practice’s outreach efforts.
  2. Create a branded practice identity package.
  3. Create database of referring physicians (family practice, internal medicine, orthopedics, neurosurgery, etc.).
  4. Mail an introductory packet that includes a letter, business card, and brochure.
  5. Identify the targeted referring physician groups, beginning with large groups that are close to your office. The number of offices you should target will be based on the volume of new referrals coming into your office.
  6. Arrange meetings with pain physicians, office managers, and referral schedulers to build relationships at all levels of the referring practice.
  7. Send a thank you note to assure the referring physician’s group that you are there to assist in the patient’s care. Mention the importance of a team approach to best manage the chronic pain patient.
  8. Develop a tracking system that allows you to determine if a referring physician changes his or her referral pattern.
  9. Keep in touch with referring offices to maintain a high level of customer service. Send patient-visit and post-op notes regularly.

Interested in learning how to market your practice? Contact your local St. Jude Medical representative to get more information.  If you don’t know your local representative, contact us to request more information.