Practice Management
To build greater awareness about chronic pain, pain practices and treatment options (including SCS), St. Jude Medical offers a Professional Services Program (PSP). The PSP provides marketing tools and implementation suggestions focused on practice marketing and branding. Key areas of focus are practice identity, referral relations and consumer relations.
Physicians pay a reasonable fee to cover the costs of customizing standard templates for the unique requirements of their practice.
Practice Identity
Practice identity involves creating a distinguished brand for the practice. Branding sets a business apart from its competition. Practice identity materials provided include:
- Logo
- Tagline
- Letterhead and envelope
- Business card/appointment card
- Rolodex card
- Brochure
- Folder
- Web site
Referral Relations
Referral relations involves obtaining, maintaining, and improving relationships. Referral relations materials provided include:
- Letter campaign kit
- Referring physician survey
- Referring physician tracker
- News release
- Event invitation
- Newsletter
- Blast fax
- Fax referral pad
- Direct mail postcard
Consumer Relations
Consumer relations involves educating consumers about the services offered. Consumer relations materials provided include:
- Letter campaign kit
- Patient satisfaction survey
- News release
- Public relations guide
- Articles for local newspapers
- Brag book of patient notes
- Event invitation
- Direct mail postcard
Brand Creation
PSP provides marketing and design templates from which you can select to brand your practice. You will have the ability to select the tools and design needed for your practice along with modifying the materials for a custom look.
Interested in learning more about PSP? Contact us to request a demonstration.